What is link building?
Link Building in Germany: The special features.
Link building should also be tailored, because in Germany and all other markets, it’s not only the number of links that count, but their quality! Google mostly avoids entries in link directories and also ignores many that are marked as „no-follow“. In every country, also in Germany, the link building and the entire search engine optimization should be related to the language. Therefore, it is recommended to only use links with German content.
If an international website is to be promoted in Germany, then it is important to also present German content. Often it makes sense, to limit yourself to a certain region. Should the site, for example, advertise a regional product in Munich, no one in Berlin will be interested in this product.
Buy german backlinks
If you want to buy german backlinks you should be very careful. In the german market, most of the high authority sites don’t offer to buy backlinks. There are still possibilities to get a link from these websites but the strategy includes a lot of effort und high quality content.
We do not suggest to buy german backlinks from random websites because the quality ist mostly very low and the effect on the rankings not worth it.
Link Building for start-ups: What should be considered?
Newly founded businesses, however, have numerous possibilities at their disposal, which include:
- Entries in high-quality directories
- Composing guest articles for blogs and Online-Magazines
- Posting of articles on the online portals of daily newspapers
- Creating of high quality content and spreading it in a targeted manner.
Especially start-ups have the advantage that there is a relatively high number of portals, which have specialized on start-ups and make link building possible.
Back links of daily newspapers and large online magazines.
Especially in the case of daily newspapers, back links are particularly valuable, since it is rather difficult to get in touch with a daily newspaper. The internet pages of the daily newspapers mostly have been in existence for a very long time and mostly are being ranked very high by Google. In order to obtain a back link of a large daily newspaper or of an online magazine, you need content that is relevant for their target group.
Hereby it is important that the contributions in the newspaper do not possess a promotional character, therefore you should try to publish a guidebook article. This should offer the reader a high additional value.
If you comply with the following items, you could have chances:
- The content should be better prepared than the one that already exists
- No commercial content
- The reader should not get the feeling that he is reading a commercial article
- The article schould include links to several external websites to make the text appear more natural
- The just mentioned external website should also not be commercial and should offer a relevant additional value
If you comply with all the above mentioned items, there is a possibility to obtain a back link to a daily newspaper or to an online magazine.
We found this helpful Video on Youtube:
What does High Authority mean in the use of SEO language?
In the SEO field there are numerous expressions, such as „Authority“, „Page Authority“, „Domain Authority“, „Link Authority“ and also „High Authority“. Generally considered, you could say that the „High Authority“ of a website is a mixture of different metrics that distinguish this site from other sites. Roughly spoken, the site presents a high authority compared to other sites. But which metrics are relevant in this case?
On Page factors:
- Keywords in the title URLs
- The amount of URLs and keywords
- All headings contain important keywords
- Internal Links and meaningful structure of the page
- All pictures have alt tags
Off Page factors:
- Numerous references in Social Media, forums and portals
- Links to high quality websites that offer the user additional value
- More incoming links than the Competition
Should you do the link building with an agency or should you do it yourself?
Link building can be completed by writing guest articles on blogs, online magazines and portals of daily newspapers completely without the assistance of an agency. Also, the placement of back links in directories, catalogs, comments, forums and social media platforms can be completed by yourself. To buy german backlinks is possible but it’s hard to find good offers.
However, practically there are some stumbling stones for inexperienced persons and the effectiveness is limited. As soon as the link reaches a directory, which itself has a bad evaluation, this can in turn also have negative repercussions on your site.
Therefore, it is always advisable to have the link building performed by an experienced German agency. They are better able to evaluate which directories are useful, and they also have better tools to simplify the entries. Existing contacts to large websites and portals are especially important in order to obtain the possibility to publish guest articles.